There's a revolution coming to your television set.
It's a new interactive technology that's called tru2way™. And it promises to change the way that you choose, use, and enjoy your TV.
First, the good news: tru2way technology streamlines your environment. On enabled TVs, it means fewer wires, fewer remotes, and a really simple setup process. It means the television set is truly plug-and-play and that your flat-panel set is just as beautiful as you expected.
Now the even better news: tru2way technology streamlines how you view the world. It brings you simple, two-way interactive television—that lets you see what you want and have more control.
The tru2way brand signals an exciting, new way to enjoy television.
NEWS & PRESS
06/15/09 CableLabs® Releases Software Tools to Enable More Interactive Content
05/20/09 Record Number of Vendors Participate in Recent CableLabs® Tru2way™ Interop
04/02/09 CableLabs® To Provide Tru2way™ Reference Implementation for Tru2way Specifications
03/26/09 Interactive TV's Present and Future to be Featured at
The Cable Show '09 Showcase
03/11/09 Tru2way™ Platform and Advanced Interactive Services Highlight CableNET® 2009 Technology Showcase
03/03/09 CableLabs® Holds Milestone Tru2way™ Developer Conference
10/15/08 Panasonic Announces Arrival of First tru2way™ HDTVs at Retail
07/28/08 LG Electronics and Funai Electric Sign Tru2way™ MOU
06/09/08 Cable tru2way™ Platform Gains Endorsements from Major CE and IT Companies
BRAND GUIDELINES
The tru2way™ brand represents the consumer-facing television technology platform from CableLabs. It's the new name for OpenCable and for OCAP™ (OpenCable Applications Platform), the cable industry's common software solution for two-way retail digital TV devices. Please
download the tru2way brand guidelines for more detailed information on the proper use of the tru2way trademark. Licensing is required for use.
TRADEMARK LICENSING
Licensing is required for use of the tru2way trademark. Please see the
tru2way trademark licensing application form for more information.