Designing effective business printing solutions is critical in making you stand out from your competitors. There are several options when designing your business printing envelopes, letterhead and business cards that need to be taken into consideration. Below are a few ideas that can make your company business printing stand out from others.
Make sure your print is legible – Different types of fonts that come across funky may look fun to use, but in most cases are difficult to read and are not a good idea. Another important factor when designing your business printing is to make sure your fonts are not too small or distorted making the print difficult to read. The best rule of thumb is to keep your fonts simple and straightforward.
Only include the most important information – keep your business cards and letterhead informative and to the point. The goal in designing your business printing is to be selective about the information that is being printed. Include enough to peak there interest making it memorable without being overwhelming. People sometimes design there business printing with way to much information like every social network profile they have, a bio, list of services and a sales pitch. Keep it simple and to the point.
Use a call to action message – While you want to keep your business printing simple and streamlined, that does not mean you can not use some of the space for a call to action or special offer. Creating a short message that directs them to your website or offers them a discount is a great way to capture there attention. When designing your business printing media you should provide them with helpful information that gets your customers attention. This can generate more leads and will be memorable to your clients.
Have your print media professionally printed – Most people or businesses can do there own printing with an inkjet printer which can save money in the long run, but having your print media professionally printed will leave a better first impression with your customers.