CONSUMERS
Tru2way Benefits Everyone. Consumers can enjoy a wealth of TV program innovations, convenient navigation features, viewing enhancements, interactive services and cross-platform sharing of content.
The interactivity that consumers love so much on the Internet will soon become an everyday reality on TV sets, thanks to tru2way—an innovative national software platform that enables cable's interactive services to be deployed to many different devices.
The tru2way platform is a technological breakthrough that provides a national distribution footprint for cable operators to deliver interactive services to consumers using leased set-top boxes or retail digital televisions in nearly every U.S. market.
Developed in partnership with hundreds of companies, including some of the biggest names in consumer electronics, home computing and software development, tru2way technology is the quickest and most universal path for delivery of interactive and two-way TV to consumers.
Opening the Door to Innovation
The tru2way brand is the consumer-facing name for a series of technical specifcations that provide a way for applications developers and content providers to create and deploy interactive services for consumers. It also opens up new business opportunities for innovative companies across the nation.
The core software technology is a Sun Microsystems Java-based system which is already in wide use by many developers to create content for TV, personal computers, game players, mobile phones and the Internet. The software serves as a universal translator so retail devices can receive the full range of cable's digital services, including interactive guides and video on demand, plus new applications and services yet to be deployed.
New Interactive TV Services
Tru2way technology can be used to create and to deploy new applications and features that appear on the TV screen with a click of the TV remote.
Viewers will be able to access interactive entertainment, information or features embedded in a particular program including interactive games, shopping, music, news, weather, local information, sports, interactive advertising, voting and polling, banking and other services.
The interactivity that consumers love so much on the Internet will soon become an everyday reality on TV sets, thanks to tru2way—an innovative national software platform that enables cable's interactive services to be deployed to many different devices.
The tru2way platform is a technological breakthrough that provides a national distribution footprint for cable operators to deliver interactive services to consumers using leased set-top boxes or retail digital televisions in nearly every U.S. market.
Developed in partnership with hundreds of companies, including some of the biggest names in consumer electronics, home computing and software development, tru2way technology is the quickest and most universal path for delivery of interactive and two-way TV to consumers.
Opening the Door to Innovation
The tru2way brand is the consumer-facing name for a series of technical specifcations that provide a way for applications developers and content providers to create and deploy interactive services for consumers. It also opens up new business opportunities for innovative companies across the nation.
The core software technology is a Sun Microsystems Java-based system which is already in wide use by many developers to create content for TV, personal computers, game players, mobile phones and the Internet. The software serves as a universal translator so retail devices can receive the full range of cable's digital services, including interactive guides and video on demand, plus new applications and services yet to be deployed.
New Interactive TV Services
Tru2way technology can be used to create and to deploy new applications and features that appear on the TV screen with a click of the TV remote.
Viewers will be able to access interactive entertainment, information or features embedded in a particular program including interactive games, shopping, music, news, weather, local information, sports, interactive advertising, voting and polling, banking and other services.
Tru2way™ is a trademark of Cable Television Laboratories, Inc. Copyright © 2008 Cable Television Laboratories, Inc. All Rights Reserved. www.cablelabs.com