DEVICE MANUFACTURERS
TRU2WAY DEVICESInformation about developing a <tru2way>™ Host Device is located on CableLabs' OpenCable Web site as part of the OpenCable™ initiative. Please visit www.opencable.com for more information.
Panasonic Introduces the First tru2way™-ready HDTVs. Find out more at Panasonic.com.
Tru2way Benefits Everyone. Device Makers may expand capabilities of digital TVs, portable game players and mobile phones to enable tru2way services to work both in and out of the home.
The primary goals of tru2way technology are to promote innovation in consumer electronics devices, innovation in content and programming, and innovation in the cable network and in cable services.
For consumer electronics (CE) devices, tru2way technology enables and encourages innovation on retail devices. Tru2way technology provides a common platform that enables retail devices to receive—in one nationally standard way—the wide variety of video-on-demand services, interactive program guides, and other interactive features (such as StartOver and LookBack) that cable systems deliver through the many divergent network technologies, and deliver these cable services through a variety of retail devices. Tru2way also provides content owners and programmers a nationwide common platform for adding "write once, run anywhere" interactive applications into their content for national distribution (e.g., voting, polling, gaming, and interactive advertising). Developers may also use tru2way as a nationwide platform for innovation in interactive services and applications.
Tru2way Specifications
At the core of a tru2way device is a Java-based middleware. A common middleware enables Content Owners, programmers, and Cable Operators to develop and deploy interactive applications nationwide, on disparate cable networks, to any tru2way device. The tru2way Java platform is also flexible in enabling device manufacturers to run their own tru2way native applications. The tru2way middleware is based on a core international standard adopted by the ITU, and used by similar standards bodies and technology consortia including Blu-Ray Disc, ATSC U.S. Broadcasters (ACAP), Broadcasters in Europe (MHP), Japan (ARIB), and in other parts of the world.
The specifications, including hardware and middleware elements, are set forth in the OpenCable Host Core Functional Requirements (CFR) specification which is available to the public free of charge on CableLabs' OpenCable Web site. The specifications also address, define, and require standard methods for implementing various regulatory and consumer features such as Closed Captioning, Emergency Alert Signaling (EAS), Ratings, etc.
The primary goals of tru2way technology are to promote innovation in consumer electronics devices, innovation in content and programming, and innovation in the cable network and in cable services.
For consumer electronics (CE) devices, tru2way technology enables and encourages innovation on retail devices. Tru2way technology provides a common platform that enables retail devices to receive—in one nationally standard way—the wide variety of video-on-demand services, interactive program guides, and other interactive features (such as StartOver and LookBack) that cable systems deliver through the many divergent network technologies, and deliver these cable services through a variety of retail devices. Tru2way also provides content owners and programmers a nationwide common platform for adding "write once, run anywhere" interactive applications into their content for national distribution (e.g., voting, polling, gaming, and interactive advertising). Developers may also use tru2way as a nationwide platform for innovation in interactive services and applications.
Tru2way Specifications
At the core of a tru2way device is a Java-based middleware. A common middleware enables Content Owners, programmers, and Cable Operators to develop and deploy interactive applications nationwide, on disparate cable networks, to any tru2way device. The tru2way Java platform is also flexible in enabling device manufacturers to run their own tru2way native applications. The tru2way middleware is based on a core international standard adopted by the ITU, and used by similar standards bodies and technology consortia including Blu-Ray Disc, ATSC U.S. Broadcasters (ACAP), Broadcasters in Europe (MHP), Japan (ARIB), and in other parts of the world.
The specifications, including hardware and middleware elements, are set forth in the OpenCable Host Core Functional Requirements (CFR) specification which is available to the public free of charge on CableLabs' OpenCable Web site. The specifications also address, define, and require standard methods for implementing various regulatory and consumer features such as Closed Captioning, Emergency Alert Signaling (EAS), Ratings, etc.
Tru2way™ is a trademark of Cable Television Laboratories, Inc. Copyright © 2008 Cable Television Laboratories, Inc. All Rights Reserved. www.cablelabs.com